Knowledge society as a source of wealth in which there is only a win-win strategy

„If money gives you hope for independence, you will never achieve it. Only knowledge, experience and ability can provide security for a person.“ Henry Ford

In a knowledge society, the only type of negotiation would be a win-win strategy because the knowledge society as such would have such a predisposition in its structure.

„No class is as unhappy as one that owns money and nothing more.“  Andrew Carnegie

Negotiation is a process through which we try to convince others to help us meet our needs, while at the same time we take care of their needs. Negotiation is a fundamental skill, not only for successful management, but also for successful living.“ Levicky

Negotiation is an explicit voluntary exchange between people who want to something from each other.“ Kennedy

Types of negotiations

There are three types of negotiations in the daily process: – PERSONAL – BUSINESS – DIPLOMATIC LEVEL

Negotiation has become common in all spheres of life, since the early morning rise from bed we have to negotiate on a personal level with our spouse, mother, father, brother, sister and even ourselves in the whole situation. This is followed by going into food procurement, hobbies that meet our physical and spiritual needs, etc. The personal type of negotiation more neglects the rational side versus the emotions that dominate more during the negotiations. Business negotiation is the one through which I will show through a win-win strategy that knowledge, ie the knowledge society, is the foundation of the success of win-win negotiations, and that success is the source of wealth of society. Business negotiation contains a level of rationality to a much greater extent than emotionality. As our friend Einstein says, “Imagination is more important than knowledge. Knowledge is limited, imagination encompasses the world. ”- this is probably the win-win strategy of the future when knowledge is what the capitalist market is today.

„Enthusiasm is the most valuable asset. Money and power and influence win.“ Henry Charter

Negotiations have 3 basic elements:

  1. Negotiators – two or more parties negotiating each with their own differences and conflicts.
  2. The result of negotiations – the goal we want to achieve so that both parties are satisfied
  3. Communication process – in which both parties present possible solutions and try to explain their differences

The stages of the negotiation process consist of:

  1. Identifying problems / opportunities
  2. Discussion
  3. Finding possible solutions
  4. Agreement on terms

Negotiators, ie the two sides in the negotiation process – should not perceive themselves as hostile parties trying to satisfy only their goal, but the approach should be friendly, positively positioned in advance. The joint synergy of both parties brings value and benefit to both parties.

In this chapter, I want to explain in a logical sequence the thesis that once in the future in the knowledge society, business negotiation will be exclusively a win-win strategy as the only possible given the definition of items.

The knowledge society as a source of wealth

„I don’t understand why people are afraid of new ideas. I’m afraid of the old.“
John Cage

Knowledge has always been one of the basic instruments for the development of social communities and successful national economies. In modern conditions, especially globalization, innovation and newly created knowledge as a result of research becomes not only the foundation of development but also a key factor of a society.

What was the key economic and development factor for the millennial agrarian epoch was the country, and for the industrial epoch financial and manual labor, for the new economy of the 21st century is knowledge or its economic form intellectual capital.

Increasing investment in the creation of new knowledge in all scientific fields and transforming that knowledge into all-round development is therefore necessary, not only to create a knowledge-based society but also to improve national competitiveness, quality of life of individuals and society as a whole, reduce labor market disparities, creating social justice and connectivity of all groups of society.

Knowledge (not information) should be recognized as a great source of wealth of the society in which we live. The new logic of knowledge management is the capital of competitiveness and sustainability.

The knowledge society replaces technology and thus pushes the boundaries of competitiveness, which is very important for the future of the society in which we live. Information and communication technology carries its social changes that have turned traditional processes into routine. The knowledge society becomes a knowledge market; to possess knowledge, creativity – human capital instead of capital and technology is more necessary. Vernea Allee once said: “The digital economy in California has collapsed due to the exclusive and one-sided evaluation of technological progress. They did not understand the importance of institutional transformation of companies and society. They did not change their own vision. people. That’s the real reason for their downfall. Other companies, like Cisco and E-bay, have created huge intangible assets and human capital and are therefore successfully continuing their development.”

Informatization does not necessarily mean progress, of course progress is an intangible category of knowledge and people – knowledge grows if it is shared, otherwise its value declines; the more we are involved in the sharing of knowledge in the network of learning, creativity, intelligent spaces, the more we lean towards the win-win way of business negotiations, ie the strategy of a long-term source of wealth; when using the word wealth I mean primarily the knowledge market. In such conditions, I believe that a win-win business negotiation strategy would be the only option, ie the only way to negotiate.

The basic vision of the Lisbon Declaration is to create the world’s most competitive and dynamic knowledge-based economy by 2010.

The Action Plan of the Declaration (EC SEC 2005 working document, 192) covers the ten most important objectives, among which, under the common title Knowledge for Growth, are:

  • increase and improve investment in science, research and development
  • encouraging innovation, expanding the use of information and communication technologies, and the sustainable use of resources
  • a knowledge-based society must strive for a healthy economy.

“Knowledge management refers to a series of processes used by organizations to identify, create, present, and distribute knowledge for reuse, awareness, and learning across the organization.”

Knowledge management is a widely known term today and is practiced in many organizations, and it is useful to look back in time at this “old” but also new term and see how parts of the field have evolved. Knowledge management like any system has its value both in the past and in the present, this combination of it with new ideas “that everyone knew anyway” gives people who use it the opportunity to take a new look at things.

While exploring new profitable opportunities to replace existing exploitation services with new ones, the fact is that knowledge management is a response to real social and economic trends: globalization, ubiquitous informatization, and a centralist view of the organization’s knowledge.

Globalization is the most obvious and clearest culprit. The complexity and scope of global trade, the amount of global participants, products and distribution channels is greater than ever. The acceleration of all elements of global trade, mainly due to information technology, and the decline of centralized economies have created a real frenzy within organizations trying to offer new products and services in the market as quickly as possible and in the widest possible market. This situation of global proportions brings the organization to the question “what does he know?”, “Who knows?” and “what she doesn’t know, and she should know?”.

The unintended consequence of ubiquitous and transparent informatization is expensive knowledge that cannot be digitized, coded and easily distributed. As access to information increases so people have access to the information they need anytime, anywhere for little or no compensation, the values of cognitive abilities are still irreplaceable.

In terms of learning another driver of knowledge management comes directly from economics out of the need to describe and account for variations in performance and why organizations in similar conditions differ in the end result even though workers have access to equal knowledge, technologies and all other conditions.

For example, BP, in its analysis of the end result with a view to knowledge, found differences in local knowledge, knowledge that was mostly tacit and undocumented. As a result of recording such knowledge, BP has achieved significant savings and gradually legendary status within knowledge management circles.

Sociology has contributed to knowledge management by giving a micro and macro perspective on knowledge management. Sociologists Daniel Bell and Fritz Machlip were among the first in attempts to define a postindustrial knowledge-based society. Their definition is that at the micro level, the internal structure of the network and the community has obvious links to knowledge management. Knowledge exists and is created mainly in these structures. Knowledge management has inherited the care of social factors that influence knowledge sharing, ie the conditions under which knowledge is shared, the conditions in which learning is done in the community, the conditions in which what is learned from others is used, changed or ignored. These social factors influence the development of knowledge, and knowledge management tools and techniques.

From the very beginning, philosophy and psychology have explored the differences between elemental and explicit knowledge. In the last few years, the advent of databases has made it possible to store large amounts of data and information and thus explicit knowledge, but also to large amounts of tacit knowledge whose price is very high. The value of this knowledge stems from the rare expertise that is not easy to copy and emulate, and from the rare knowledge of organizing and selecting information to use. One of the first successes of knowledge management is the reuse and transformation of knowledge eng. reacknowledge. Psychology also studies different types of knowledge as well as the reasons why people learn, forget, ignore…, and gives a look at the natural cognitive process and raises questions of will, desire and motivation that allow or do not allow easy transfer of knowledge from giver to recipient.

In the next chapter, I will consider the win-win strategy itself in order to connect the claim in a logical way.

Win-win strategy

„Money never creates an idea. But the idea makes money.“
William J. Cameron

Win-win strategy is like getting energy through a windmill – a compromise between man and nature created by man’s creative way in cooperation with nature.

The windmill reminded me with its powerful symbol of the essence of win-win strategy.

Collaborative, creative, „fair play“.

A win-win strategy consists of the following elements – Cooperation – Information exchange – Understanding other people’s needs – Emphasis on the common – Minimize differences – Mutually acceptable solutions – Good long-term relations – Reciprocity effect

Win-win strategy symbolizes the cooperation of the two sides through cooperation, information sharing, multiplication of knowledge, partnership that results in a shift in both problem solving and the added value of the solution itself.

If we consider the elements of a win-win strategy that I could frame as an intelligent-creative-long-term path to the source of wealth of society, ie the knowledge society.

Win-win solutions as such contain “business virtues” in which in the long run everyone gets and is satisfied, and in order to reach this “stage of development”, I believe that the path to knowledge is the only way to become aware: – increase cakes – bridging (third solution) – expense reduction – non-specific compensations (new items) – contingency agreements  

At the station, three people are waiting for a bus: an old woman who is dying, a doctor who once saved your life, and a person of your dreams, with whom you would like to spend the rest of your life. You can only take one passenger: who will you choose? The person who got the job wrote: “You should give the doctor the car keys, take the old woman to the hospital and stay at the station waiting for the bus with the person of your dreams!”

Sometimes we could achieve more if we were able to forget our stubbornness, limitations, and “questionable” priorities.

The logical sum of such settings says that in a knowledge society the only strategy would be win-win strategy. Of course, this thesis is idealistic in its approach and we can always count on the fact that knowledge does not imply the basic virtues of man, ie business man, so translated into business vocabulary I mean business ethics, but in any case I think that knowledge in the true sense of the word ennobles man. a businessman.


„The key to successful leadership is influence, not authority.“
William Blake

I hope that I was able to show the logical sequence of my thesis when defining items and “adding” items to prove that in the knowledge society as a future, post-capitalist knowledge market the only strategy would be a win-win strategy and society as such would be much more advanced in creating personal , business and diplomatic goals, ie negotiations.

„The biggest risk is not taking any risk.“
Peter F. Drucker